{"title":"Eyes","description":"\u003cp\u003eMascaras, eyeliners, and eyeshadow primers to define, volumize, and make your eyes stand out. Long-lasting, mineral-based formulas for every eye look.\u003c\/p\u003e","products":[{"product_id":"mascara-magna-lengthening","title":"Mascara Magna Lengthening","description":"\u003ch2\u003eLength Without Limits\u003c\/h2\u003e\u003cp\u003eThe IDUN Minerals Mascara Magna Lengthening is designed for short lashes that deserve to go the distance. Its precise small brush reaches the roots and builds lashes to a longer, fuller look with every coat — no clumping, no smudging, just clean, defined length. The tapered bristles deliver the perfect amount of the creamy vegan formula for lashes that look effortlessly polished from morning to night.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBuilds length and volume with a precise small brush\u003c\/li\u003e\n\u003cli\u003eReaches the roots for full lash coverage\u003c\/li\u003e\n\u003cli\u003eNo smudging or clumping — clean, defined finish\u003c\/li\u003e\n\u003cli\u003eCreamy vegan formula\u003c\/li\u003e\n\u003cli\u003eIdeal for short or sparse lashes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStarting at the base of the lashes, wiggle the brush upward in a zigzag motion to coat each lash from root to tip. Build layers for more volume and length.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 12 ml \/ 0.40 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"IDUN Minerals","offers":[{"title":"Default Title","offer_id":47818456694915,"sku":"5009","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/files\/IDUNMinerals_Mascara_Magna_Lengthening_7340074750092_P2.png?v=1786145238"},{"product_id":"liquid-eyeliner-kol","title":"Liquid Eyeliner Kol","description":"\u003ch2\u003ePrecision in Every Stroke\u003c\/h2\u003e\u003cp\u003eThe IDUN Minerals Liquid Eyeliner Kol delivers a rich, satin-black finish with the kind of precision that makes every line count. Its water-resistant, quick-dry formula glides on effortlessly with a fine-tipped applicator — giving you sharp, high-definition lines that stay put all day. Infused with highly purified mineral pigments for intense, even color payoff in a single stroke.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eRich satin-black color payoff in one stroke\u003c\/li\u003e\n\u003cli\u003eFine-tipped applicator for high-precision lines\u003c\/li\u003e\n\u003cli\u003eQuick-dry, water-resistant formula\u003c\/li\u003e\n\u003cli\u003eLong-lasting all-day wear\u003c\/li\u003e\n\u003cli\u003eVegan formula with highly purified mineral pigments\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStarting from the inner corner, draw along the lash line in smooth, confident strokes. Allow to dry fully before opening eyes. Layer for a more dramatic effect.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 5.5 ml \/ 0.19 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"IDUN Minerals","offers":[{"title":"Default Title","offer_id":47818456727683,"sku":"5151","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/files\/IDUNMinerals_Eyeliner_Kol_7340074751518_P1_a3e5fab5-1b94-43ff-9164-36fb18ed2f07.png?v=1786145239"},{"product_id":"eyeshadow-primer","title":"Eyeshadow Primer","description":"\u003ch2\u003eThe Base That Makes Every Look Last\u003c\/h2\u003e\u003cp\u003eThe IDUN Minerals Eyeshadow Primer is your secret to vibrant, crease-free eye looks that stay put from morning to night. This lightly pigmented, easily blendable primer creates a smooth, matte, and even base that intensifies eyeshadow color and extends wear — all while nourishing the delicate eye area with shea butter. Fragrance-free and dermatologically tested for sensitive skin.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIntensifies eyeshadow color and extends wear\u003c\/li\u003e\n\u003cli\u003eSmooth, matte base that minimizes creasing\u003c\/li\u003e\n\u003cli\u003eLightly pigmented and easily blendable\u003c\/li\u003e\n\u003cli\u003eEnriched with shea butter for nourishing comfort\u003c\/li\u003e\n\u003cli\u003e100% vegan and fragrance-free\u003c\/li\u003e\n\u003cli\u003eDermatologically tested — suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a small amount to the eyelid using fingertips or a flat brush. Blend evenly across the lid and allow to set for a few seconds before applying eyeshadow.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 8.5 ml \/ 0.29 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"IDUN Minerals","offers":[{"title":"Default Title","offer_id":47818457415811,"sku":"4602","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/files\/IDUNMinerals_EyeshadowPrimer_7340074746026_P1.png?v=1786145239"},{"product_id":"liquid-eye-pen-black","title":"Liquid Eye Pen Bläck – Precision Felt-Tip Eyeliner","description":"\u003ch2\u003eMatte Black Intensity, Felt-Tip Precision\u003c\/h2\u003e\u003cp\u003eThe IDUN Minerals Liquid Eye Pen Bläck delivers a bold, matte black finish with the control of a fine felt-tip applicator. Its long-wearing vegan formula glides on smoothly for high-precision lines that stay sharp and defined all day — infused with highly purified mineral pigments for intense, consistent color in every stroke.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMatte black color payoff in a single stroke\u003c\/li\u003e\n\u003cli\u003eFine felt-tip applicator for precise, controlled lines\u003c\/li\u003e\n\u003cli\u003eLong-wearing formula that stays sharp all day\u003c\/li\u003e\n\u003cli\u003eSmooth, fluid texture that glides without dragging\u003c\/li\u003e\n\u003cli\u003eVegan formula with highly purified mineral pigments\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStarting from the inner corner, draw along the lash line using smooth, confident strokes. For a wing, extend the line upward at the outer corner and fill in. Allow to dry fully before blinking.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 0.6 ml \/ 0.02 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"IDUN Minerals","offers":[{"title":"Default Title","offer_id":47818458103939,"sku":"5152","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/files\/IDUNMinerals_Eye_Pen_Black_7340074751525_P1.png?v=1786145239"},{"product_id":"mascara-gull","title":"Mascara Gull – Volumizing \u0026 Curling Mascara","description":"\u003ch2\u003eVolume, Curl \u0026amp; Drama\u003c\/h2\u003e\u003cp\u003eThe IDUN Minerals Mascara Gull is built for lashes that want to make a statement. Its volumizing and curling formula lifts and opens the eyes while coating each lash in rich, buildable color — delivering a wide-eyed, fanned-out effect that lasts all day without smudging or flaking. The specially designed brush separates and curls as it coats for a finish that looks salon-worthy every time.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVolumizes and curls lashes for a wide-eyed effect\u003c\/li\u003e\n\u003cli\u003eBuildable coverage — natural to dramatic\u003c\/li\u003e\n\u003cli\u003eNo smudging or flaking for all-day wear\u003c\/li\u003e\n\u003cli\u003eSeparates lashes for a fanned-out, defined finish\u003c\/li\u003e\n\u003cli\u003eCreamy vegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStarting at the base of the lashes, wiggle the brush upward in a zigzag motion, curling as you go. Apply a second coat for more volume and drama. Allow to dry between coats.\u003c\/p\u003e","brand":"IDUN Minerals","offers":[{"title":"Default Title","offer_id":47818460725379,"sku":"5010","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/files\/IDUNMinerals_Makeup_Mascara_Gull_Open.png?v=1786145302"},{"product_id":"mascara-silfr","title":"Mascara Silfr – Lengthening \u0026 Defining Mascara","description":"\u003ch2\u003eClean Length, Defined Lashes\u003c\/h2\u003e\u003cp\u003eThe IDUN Minerals Mascara Silfr is a lengthening and defining mascara that delivers clean, precise lash definition without clumping or overloading. Its slim brush coats each lash individually for a separated, elongated finish that looks effortlessly polished — perfect for everyday wear or as a refined base for a more dramatic look.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eLengthens and defines lashes for a clean, precise finish\u003c\/li\u003e\n\u003cli\u003eSlim brush separates lashes without clumping\u003c\/li\u003e\n\u003cli\u003eBuildable — natural to more defined\u003c\/li\u003e\n\u003cli\u003eNo smudging or flaking for all-day wear\u003c\/li\u003e\n\u003cli\u003eCreamy vegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStarting at the base of the lashes, sweep the brush upward in a smooth motion to coat and lengthen. Apply a second coat for more definition. Layer with Mascara Gull for added volume.\u003c\/p\u003e","brand":"IDUN Minerals","offers":[{"title":"Black","offer_id":47818460889219,"sku":"5011","price":23.0,"currency_code":"USD","in_stock":false},{"title":"Brown","offer_id":47818460921987,"sku":"5012","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/files\/IDUNMinerals_Mascara_Silfr_Brown_7340074750122_P1.png?v=1786145302"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1349\/8755\/collections\/IDUNMINERALS_PERFECT_EYEBROWS_GEL_LIGHT_SWATCH_2.png?v=1787616220","url":"https:\/\/theglowatelier.store\/collections\/makeup-eyes.oembed","provider":"The Glow Atelier","version":"1.0","type":"link"}